AEO agency
AEO Agency: Get Your Business Named in AI Answers
An AEO agency makes your business the answer ChatGPT, Perplexity and Google AI Overviews give when buyers ask about your service. Jake & Lucas does it by finding the questions your buyers ask, recording you answering each one on video, and publishing every answer on its own page AI engines can cite.
By Jake Borenius, Co-Founder & Marketing Strategist · Last updated
Straight from Lucas
Why we can put money behind this
If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Lucas explains why we can offer it, and why we turn down the businesses we don't think we can make money for.
What does an AEO agency actually do?
AEO stands for answer engine optimization. A search engine shows a list of links. An answer engine (ChatGPT search, Perplexity, Google AI Overviews, Bing Copilot) writes an answer and cites a handful of sources. An AEO agency's job is to make your pages those sources.
In practice that means four things. Find the questions your buyers ask. Answer each one directly, on a page built for it. Mark the page up so machines can read it, and get it indexed by Google and Bing. Then check the answers every month to see who is being cited.
How is Jake & Lucas different from other AEO agencies?
Most AEO work is an agency rewriting your website in its own words. Ours starts with you, on camera. We call it the Video Answer Method:
- Mine the real questions. We pull the questions buyers in your trade and market type into Google and ask ChatGPT, straight from search data. We rank them by how often they're asked. Nothing on the list is a guess.
- You answer them on camera. You record a short video answering each question in your own words. You know the work. A buyer hearing it from the owner trusts it more than anything an agency writes.
- One page per answer. Each video gets its own page with a direct written answer up top, the video, and FAQPage and VideoObject schema in the server HTML. One question, one URL, so an AI engine has one clean thing to cite.
- Distributed through GoHighLevel. Every answer goes out through GoHighLevel. A page nobody visits doesn't get cited, so distribution is part of the method, not an extra.
- Built to be read by AI crawlers. Server-rendered JSON-LD across the site, Bing Webmaster Tools and IndexNow at launch (ChatGPT search leans on Bing's index), and a fully built Google Business Profile.
- Checked every 30 days. We run your top questions through ChatGPT, Perplexity and Google AI Overviews every 30 days and send you screenshots of who gets cited.
The full breakdown is on our AI SEO page.
Why do answer videos help you get cited?
Google's search quality guidelines ask whether content shows first-hand experience. That's the first E in E-E-A-T. An owner explaining their own work on video is first-hand by definition. An agency's paraphrase isn't.
The videos are also yours alone. A competitor can copy a paragraph. They can't copy you explaining why a driveway cracked. Each video page carries its own VideoObject and FAQPage schema, so engines know exactly what question it answers.
Who do you work with?
Our roots are in contractor marketing. Our clients now include med spas, law firms, dispensaries, resorts, staffing agencies and trade schools.
Based in Bergen County, NJ · Most of our clients are in New Jersey, New York and Pennsylvania · We work remote anywhere in the US.
How do you measure AEO results?
Every 30 days we run your top questions through ChatGPT, Perplexity and Google AI Overviews and send you screenshots of who gets cited. Search Console shows the Google clicks. Your call tracking and form tool show the leads.
Our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
What should you ask any AEO agency before you hire one?
- Will you show me what AI engines say about my business today, before I pay anything?
- Is the schema in the server HTML? Open view-source on one of their client sites and search for "application/ld+json". If it isn't there, many AI crawlers never see it.
- Do you submit to Bing Webmaster Tools? ChatGPT search leans on Bing's index.
- Who owns the pages and videos if I leave?
- How will you report citations, not just rankings?
How much does an AEO agency cost?
Ours is published. See pricing. AI-search work comes with every website build, and an existing site can add it on its own.
