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90-DAY MONEY-BACK · YOU KEEP THE SITE
Websites for Contractors · HVAC · Plumbing · Roofing · Remodeling · Electrical

Websites for Contractors That Generate Real Leads — Not Just Compliments

Conversion-engineered contractor websites built for HVAC, plumbing, roofing, remodeling, electrical, and every other home-service trade. Each trade gets its own AI-optimized template — built around how that trade's buyers actually buy — with our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.

5 contractor-specific templates
Founder-led builds
Transparent pricing
112+ contractors served
The Short Version

Jake & Lucas builds contractor websites engineered for how each home-service trade actually sells — HVAC sites get emergency routing and seasonal switching, plumbing sites get service-tree pillars and slab-leak pages, roofers get insurance-claim assistance and material-specific pages, remodelers get portfolio galleries and financing visibility, electricians get EV-charger and panel-upgrade pillars. Sites launch in 4–6 weeks, priced from $2,500 (Starter) to $8,500+ (Dominance). Every build includes GBP integration, NJ license display, transparent pricing, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.

Pick Your Trade

5 Contractor Trades. 5 Conversion-Tested Templates. Each Built Specifically for How Your Buyers Actually Buy.

We don't do generic "contractor sites." Each trade gets its own AI-optimized template with its own service-tree, FAQ, schema, and buyer-routing logic. Click into yours to see the specifics.

The Contractor Buyer Reality

Five numbers every contractor site is fighting against. Most lose. Yours won't.

85%+
Of service searches are mobile
Slow load = lost call
< 3s
Mobile tolerance
Before they bounce
70%+
Skip page 2 of Google entirely
You either win page 1 or you don't exist
5x
AI Overview reach
AI search traffic vs. traditional organic
90 days
Our money-back guarantee
In writing on every contract

What Every Jake & Lucas Contractor Site Includes

Eight production-grade systems that ship with every build, regardless of trade. The trade-specific details (emergency bars, service trees, FAQ depth) layer on top per vertical.

24/7 Emergency Call Bar

Sticky phone in the header on every page. Mobile gets a giant tap-to-call button. The single highest-leverage feature for emergency-driven trades.

AI-Visibility Engineering

Schema markup, answer-first paragraphs, AEO formatting, llms.txt. Built to be cited by ChatGPT / Perplexity / Google AI Overviews — not just rank on traditional Google.

Deep Service-Tree Architecture

Separate pages for every service you offer instead of one services-page dump. Each ranks for its own keyword and converts its own buyer.

Financing Partner Integration

GreenSky, Synchrony, Service Finance, EnerBank, Hearth — whichever you use. Monthly-payment messaging on every install-related page.

License + Insurance Footer

NJ HIC #, trade-specific Master License #, insurance + bonding info, manufacturer certifications, BBB rating — all in the footer of every page.

GBP + Review Workflow

GBP setup + optimization w/ service-specific tagging, weekly posting cadence, review-collection workflow targeting 25+ Google reviews in your first 90 days.

Bergen County Town Coverage

Built-in town pages for the 5 primary Bergen County towns at minimum. Adjacency-search optimization for the Pascack Valley + Eastern Bergen corridors.

Mobile-First Performance

Sub-3-second mobile load times. Optimized image delivery. Sticky CTAs without layout shift. Performance budget enforced on every page.

Contractor Website Pricing

Three tiers. Posted openly on every trade page. No mystery quotes. Most contractors pick Growth.

Starter

$2,500
one-time build

Solo contractors or 1–3 person crews under $500K annual revenue

  • Single-focus trade site
  • 24/7 emergency call routing
  • 5 core service pages + 5 town pages
  • GBP setup + optimization
  • Service + LocalBusiness schema
  • 90-day money-back guarantee
MOST POPULAR

Growth

$5,500
one-time build

Established contractors $500K–$2M annual revenue

  • Multi-service residential build
  • Trade-specific pillars (water heater / EV charger / IAQ / etc.)
  • Financing partner integration
  • NJ license + manufacturer credentials display
  • Review-collection workflow (25+ reviews target)
  • GBP + emergency-service signal
  • 90-day money-back guarantee

Dominance

$8,500+
build + retainer

Established contractors ready to own residential + commercial

  • Full residential + commercial path separation
  • Commercial project portfolio + RFP capture
  • Original photography (techs, vans, jobs)
  • Monthly SEO + content + GBP retainer
  • AI Visibility Audit + monthly Citation Report
  • Bergen County + Pascack Valley town coverage
  • 90-day money-back guarantee
The Process

The Jake & Lucas Contractor Domination System

Four phases. Same proven sequence on every contractor build, customized per trade.

01

Trade SERP Audit

We pull the top 10 ranking pages for every keyword your trade should own. We find the content gaps your competitors are leaving open. No guesswork — every move backed by SERP intel.

02

AI-Optimized Build

We design and build your site to win Google search, AI Overviews, and ChatGPT citations. Schema markup, answer-first copy, real photos. Engineered to be the answer when your buyers ask.

03

Local + GBP Saturation

Bergen County + Pascack Valley GBP optimization. 50 citation directories. Review velocity targeting 25+ in 90 days. Trade-specific signal (emergency, storm-event, seasonal, project-photo).

04

Relentless Optimization

Weekly performance review. We push your numbers higher while competitors stand still. This is how we deliver on the 90-day money-back guarantee.

Why Contractors Choose Jake & Lucas

250+
Projects Launched
112+
Contractors Served
$8.2M+
Revenue Generated
5.0
Google Rating

90-Day Written Guarantee

If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.

Founder-Led

Jake and Lucas personally build every contractor site. When you call, we pick up. No account managers, no offshored teams.

Based in Emerson, NJ

We know Bergen County and the Pascack Valley inside out. We know the contractors. We know the buyers. We know what works in this market.

Transparent Pricing

Three tiers published openly on every page. No hidden fees. Most contractors land on Growth at $5,500.

AI-First Stack

Every site built for AI engines first. Schema, answer-first paragraphs, AEO formatting. Google + AI Overviews + ChatGPT + Perplexity citation-ready.

No Long-Term Contracts

Month-to-month retainers. We earn your business every month.

Continue Exploring

Contractor SEO, GBP optimization, and the Bergen County towns we cover.

All 5 Trade Templates

Contractor SEO

Towns We Serve

Contractor Website FAQs

Real answers to the questions every contractor asks before hiring us.

How much does a contractor website cost?
Our contractor website builds range from $2,500 (Starter — single-service site) to $8,500+ (Dominance — full multi-service residential + commercial with deep service-tree, financing, certifications). Three tiers are published openly on every trade-specific page. Most contractors land on Growth at $5,500 because it covers the full residential service spectrum with the high-margin upsells (water heater, EV charger, IAQ, insurance-claim content) that fly-by-night competitor sites miss entirely.
How long does it take to build a contractor website?
Most contractor sites launch in 4–6 weeks from kickoff. We aggressively plan around seasonal cutoffs — roofers need to be live before storm season, HVAC needs to be live before May/October, remodelers before spring kitchen-remodel season. Tell us your cutoff at discovery, we plan around it. Dominance-tier projects with original photography take 6–8 weeks.
Which trades do you specialize in?
Every major home-service contractor trade in Bergen County and Pascack Valley: HVAC, plumbing, roofing, remodeling, electrical, landscaping, painting, concrete, general contractors, handymen, and pest control. Each has its own conversion-tested template with trade-specific service tree, FAQ, schema, and buyer-routing logic. We don't do generic — every page is built for how that trade's buyers actually buy.
Will my contractor website rank for "[trade] near me" searches?
Yes — that's the core target. We build sites around the exact "[trade] + town" and "[trade] + Bergen County" queries your customers run. If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. The guarantee is in every contract.
Do you handle Google Business Profile and review collection?
Yes. GBP is one of the highest-leverage local-SEO assets we manage. We set up your listing, build out the services + products fields with detailed descriptions per service, post weekly updates, respond to reviews, and run a review-collection workflow that targets 25+ Google reviews in your first 90 days. For Bergen County contractors specifically, we tag your service areas with all the key towns so you appear in adjacency searches across the county.
Do you build for commercial as well as residential?
Yes — and on most trades we strongly recommend routing them separately. A homeowner searching for emergency service and a property manager scoping a commercial project are completely different sales conversations. We design split paths from the homepage so residential gets urgency + financing + reviews, and commercial gets project portfolios + licensing depth + RFP-capable forms. This is in the Dominance tier or available as an add-on to Growth.
Do I need a new website or just SEO?
Honest answer: usually both, in that order. A great SEO campaign on a slow, generic, unstructured site wastes the traffic — visitors land, fail to convert, bounce. We start every engagement with a free SERP audit to see what's actually possible on your current site. If the foundation is solid, we focus on SEO. If it's not, the rebuild pays for itself within 60-90 days of launch. We tell you straight which one applies.
What's the difference between Jake & Lucas and the bigger marketing agencies?
We're founder-led and contractor-specialized. When you call, Jake or Lucas picks up — not an account manager three layers removed from the work. We don't use cookie-cutter templates. Every site is built specifically for your trade with deep service-tree architecture, real schema markup, and AI-visibility engineering. Most "general" marketing agencies don't even know what an HIC number is or why your EV-charger page matters. We do.
90-DAY MONEY-BACK · YOU KEEP THE SITE

Ready for a Contractor Website That Actually Books Jobs?

Pick your trade, pick your tier, get your free strategy session. Jake or Lucas picks up personally — every time.

Or call us right now — Jake or Lucas will pick up personally.

Written by Lucas Hofmeister, Co-Founder & Lead Developer at Jake & Lucas Marketing.

Try it, free

More calls. More jobs. More money. That’s the whole job.

And it’s in writing: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Play with one of these first.

1. What does your business make a year?

2. How many customers find you online?

Moving to AI answers

$125,000

a year of your business comes through searches that are moving to AI.

If AI doesn’t name you, that goes to whoever it does name.

Make sure AI names you. Free demo

Rough math: your revenue × the share found online × 25%. The 25% is Gartner, February 2024: search engine volume predicted to drop 25% by 2026 as people switch to AI chatbots. A forecast, not a promise.

Then: Google showed 10 links

Be anywhere on page one and you still got calls.

Now: AI gives one answer

A few names. If yours isn’t one, the call goes to them. We make sure it is.

Open this tool on its own page