Websites for Contractors That Generate Real Leads — Not Just Compliments
Conversion-engineered contractor websites built for HVAC, plumbing, roofing, remodeling, electrical, and every other home-service trade. Each trade gets its own AI-optimized template — built around how that trade's buyers actually buy — with our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
Jake & Lucas builds contractor websites engineered for how each home-service trade actually sells — HVAC sites get emergency routing and seasonal switching, plumbing sites get service-tree pillars and slab-leak pages, roofers get insurance-claim assistance and material-specific pages, remodelers get portfolio galleries and financing visibility, electricians get EV-charger and panel-upgrade pillars. Sites launch in 4–6 weeks, priced from $2,500 (Starter) to $8,500+ (Dominance). Every build includes GBP integration, NJ license display, transparent pricing, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
5 Contractor Trades. 5 Conversion-Tested Templates. Each Built Specifically for How Your Buyers Actually Buy.
We don't do generic "contractor sites." Each trade gets its own AI-optimized template with its own service-tree, FAQ, schema, and buyer-routing logic. Click into yours to see the specifics.
The Contractor Buyer Reality
Five numbers every contractor site is fighting against. Most lose. Yours won't.
What Every Jake & Lucas Contractor Site Includes
Eight production-grade systems that ship with every build, regardless of trade. The trade-specific details (emergency bars, service trees, FAQ depth) layer on top per vertical.
24/7 Emergency Call Bar
Sticky phone in the header on every page. Mobile gets a giant tap-to-call button. The single highest-leverage feature for emergency-driven trades.
AI-Visibility Engineering
Schema markup, answer-first paragraphs, AEO formatting, llms.txt. Built to be cited by ChatGPT / Perplexity / Google AI Overviews — not just rank on traditional Google.
Deep Service-Tree Architecture
Separate pages for every service you offer instead of one services-page dump. Each ranks for its own keyword and converts its own buyer.
Financing Partner Integration
GreenSky, Synchrony, Service Finance, EnerBank, Hearth — whichever you use. Monthly-payment messaging on every install-related page.
License + Insurance Footer
NJ HIC #, trade-specific Master License #, insurance + bonding info, manufacturer certifications, BBB rating — all in the footer of every page.
GBP + Review Workflow
GBP setup + optimization w/ service-specific tagging, weekly posting cadence, review-collection workflow targeting 25+ Google reviews in your first 90 days.
Bergen County Town Coverage
Built-in town pages for the 5 primary Bergen County towns at minimum. Adjacency-search optimization for the Pascack Valley + Eastern Bergen corridors.
Mobile-First Performance
Sub-3-second mobile load times. Optimized image delivery. Sticky CTAs without layout shift. Performance budget enforced on every page.
Contractor Website Pricing
Three tiers. Posted openly on every trade page. No mystery quotes. Most contractors pick Growth.
Growth
Established contractors $500K–$2M annual revenue
- Multi-service residential build
- Trade-specific pillars (water heater / EV charger / IAQ / etc.)
- Financing partner integration
- NJ license + manufacturer credentials display
- Review-collection workflow (25+ reviews target)
- GBP + emergency-service signal
- 90-day money-back guarantee
Dominance
Established contractors ready to own residential + commercial
- Full residential + commercial path separation
- Commercial project portfolio + RFP capture
- Original photography (techs, vans, jobs)
- Monthly SEO + content + GBP retainer
- AI Visibility Audit + monthly Citation Report
- Bergen County + Pascack Valley town coverage
- 90-day money-back guarantee
The Jake & Lucas Contractor Domination System
Four phases. Same proven sequence on every contractor build, customized per trade.
Trade SERP Audit
We pull the top 10 ranking pages for every keyword your trade should own. We find the content gaps your competitors are leaving open. No guesswork — every move backed by SERP intel.
AI-Optimized Build
We design and build your site to win Google search, AI Overviews, and ChatGPT citations. Schema markup, answer-first copy, real photos. Engineered to be the answer when your buyers ask.
Local + GBP Saturation
Bergen County + Pascack Valley GBP optimization. 50 citation directories. Review velocity targeting 25+ in 90 days. Trade-specific signal (emergency, storm-event, seasonal, project-photo).
Relentless Optimization
Weekly performance review. We push your numbers higher while competitors stand still. This is how we deliver on the 90-day money-back guarantee.
Why Contractors Choose Jake & Lucas
90-Day Written Guarantee
If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
Founder-Led
Jake and Lucas personally build every contractor site. When you call, we pick up. No account managers, no offshored teams.
Based in Emerson, NJ
We know Bergen County and the Pascack Valley inside out. We know the contractors. We know the buyers. We know what works in this market.
Transparent Pricing
Three tiers published openly on every page. No hidden fees. Most contractors land on Growth at $5,500.
AI-First Stack
Every site built for AI engines first. Schema, answer-first paragraphs, AEO formatting. Google + AI Overviews + ChatGPT + Perplexity citation-ready.
No Long-Term Contracts
Month-to-month retainers. We earn your business every month. 98% of clients renew because we deliver.
Continue Exploring
Contractor SEO, GBP optimization, and the Bergen County towns we cover.
All 5 Trade Templates
Contractor SEO
Towns We Serve
Contractor Website FAQs
Real answers to the questions every contractor asks before hiring us.
Written by Lucas Hofmeister, Co-Founder & Lead Developer at Jake & Lucas Marketing.