Three Tiers. No Mystery Quotes. No Surprises.
The exact prices we show you on the proposal — $2,500 Starter, $5,500 Growth, $8,500+ Dominance. Every tier includes the NJ HIC license footer, FAQ + LocalBusiness + Service schema, GBP integration, mobile + Core Web Vitals optimization, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. The work is built by us — Jake (strategy + SEO) and Lucas (design + dev). No subcontracting. No hidden agency markup.
Jake & Lucas Marketing publishes its pricing openly because the typical Bergen County contractor or local business doesn't deserve a "call for quote" runaround. Three tiers — Starter $2,500 (single-service focused, ~2-3 weeks), Growth $5,500 (multi-service, full local SEO, schema stack, ~3-5 weeks — where most contractors land), Dominance $8,500+ (custom multi-service stack with portfolio, financing widget, after-hours dispatch, monthly SEO retainer, ~5-8 weeks). Every tier includes the NJ HIC license footer, FAQ + LocalBusiness + Service JSON-LD schema, GBP integration, mobile + Core Web Vitals optimization, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Payment plans: 50/50 (Starter, Growth), 40/30/30 (Dominance). Zero competitors in Bergen County match this transparency.
Pick Your Tier. We Build It. You Launch.
Most Bergen County contractors land on Growth. Premium markets (Tenafly, Closter, Ridgewood, Mahwah, Alpine-adjacent) often go Dominance. Single-service trades sometimes start Starter and upgrade later.
- 5-7 pages (home, about, single-service, contact, FAQ, testimonials, areas served)
- Conversion-tuned hero with phone + form CTA
- Mobile-first responsive build
- Core Web Vitals optimization
- Basic on-page SEO + meta tags
- Google Business Profile linkage + Maps embed
- NJ HIC license number + insurance display footer
- FAQ + LocalBusiness + Service JSON-LD schema
- 90-day money-back guarantee (in writing)
- Email + phone support during build
Single-trade contractors (HVAC-only, plumber-only, etc.) or new businesses launching their first real website.
- 10-15 pages (multi-service architecture, project gallery, before/after, financing, blog setup)
- Everything in Starter
- Multi-service nav + dedicated service pages
- Portfolio gallery with before/after
- Financing partner widget (Wisetack, GreenSky, Affirm, etc.)
- Reviews automation workflow (target 25+ Google reviews in 90 days)
- Full LocalBusiness + Service + FAQ JSON-LD stack
- GBP optimization (services + products fields, weekly posts, Q&A)
- Trade-specific lead routing (after-hours, residential vs commercial)
- Bilingual Spanish/English option (for Hackensack/Paramus/Lodi)
- 2 rounds of design revision
Most Bergen County contractors and small businesses — where you'll land if you serve 3+ services or want a real portfolio gallery.
- Everything in Growth
- Custom design (no template)
- Original photography (we shoot your business + job sites)
- Residential + commercial path split (separate site sections)
- After-hours lead routing + on-call dispatch integration
- Multi-location architecture (if applicable)
- NARI / NAHB / EPA RRP + manufacturer credential stack
- Monthly SEO retainer (corridor-wide town-cluster expansion)
- Original monthly content (1 long-form post + 4 GBP posts)
- Quarterly schema graph + content cluster expansion
- Priority support + same-day fixes
- HIPAA-aware build (for medical practice clients) — add-on
- Custom integrations (ServiceTitan, Housecall Pro, Jotform HIPAA, etc.)
Established contractors scaling up, premium-market businesses (Tenafly/Closter/Ridgewood/Mahwah), and multi-vertical operators (Hackensack tri-vertical, Paramus dual-market).
After Launch — Keep Growing or Walk Away
No annual contract required. Month-to-month. Most Dominance clients keep the retainer because organic + AI Overview citations compound monthly. Some don't — and that's fine. You own the site either way.
- Hosting + SSL + uptime monitoring
- GBP weekly post
- Minor content updates (5/mo)
- Schema graph maintenance
- Email support
- Everything in Maintain
- 1 long-form blog post / month (1,500+ words, AI-search-optimized)
- GBP services + products + Q&A expansion
- Review collection campaign
- Monthly Core Web Vitals + schema audit
- Quarterly competitor SERP review
- Everything in Grow
- 4 long-form posts / month (AI-Overview targeted)
- Town-cluster expansion (new town page + interlink graph monthly)
- Full backlink + citation campaign
- Original photography refresh quarterly
- Schema + content priority response (same-day)
- Monthly strategy call with Jake
What's Included in EVERY Tier
The baseline below ships with Starter — Growth and Dominance just add more depth.
90-Day Money-Back Guarantee
If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. In writing on the engagement letter.
NJ HIC License Footer
HIC number + NJ trade Master License + insurance + bonding info + NARI/NAHB/EPA RRP + manufacturer Authorized Dealer logos + BBB rating in the footer.
JSON-LD Schema Stack
LocalBusiness + Service + FAQPage + BreadcrumbList schemas on every page. Organization-level @graph linked. This is what AI engines parse to cite you.
GBP Integration + Maps Embed
Google Business Profile linked, services + products fields filled, Maps embed on contact page. Q&A seeded if requested.
Core Web Vitals Optimized
Astro static build deployed to Cloudflare edge — LCP under 2s, CLS near 0, FID instant. Faster than every WordPress competitor on the SERP.
Mobile-First Responsive
60-70% of contractor traffic is mobile. Every page is designed mobile-first, tested across iOS Safari, Chrome Android, and the major tablets.
Honest About What You'll Need Elsewhere
No agency does everything. Here's what's outside our scope — we'll point you to people who do it well.
We focus on organic + AI Overview visibility because that's compounding. PPC management is a separate specialty — we refer to Bergen PPC specialists.
GBP yes, paid social and content creation no. We refer to local social-media-only shops.
We polish existing brand assets. For full ground-up brand design, we refer to a Bergen brand studio.
We can integrate video and shoot still photography (Dominance tier). Cinematic video production we refer.
Digital-only. For print collateral, we refer to print specialists.
We integrate with ServiceTitan, Housecall Pro, Jobber, and similar. Selecting + configuring the CRM itself is on you (or your CRM consultant).
Straight from Lucas
What does it cost?
It depends on your competition and what you charge for your service. We give you the exact number on the call, after we've seen your market.
The Questions Bergen County Owners Actually Ask
Answers are FAQ schema-marked so they appear in Google AI Overviews and Perplexity citations.
Pick a Tier. Let's Build.
Free 30-minute strategy call. We'll talk through which tier makes sense, what your competitors are doing, and exactly what your site needs to win. No pitch, no contract pressure.
Built by Jake Borenius & Lucas Hofmeister · Emerson, NJ 07630