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PRICING PUBLISHED OPENLY · NO MYSTERY QUOTES

Three Tiers. No Mystery Quotes. No Surprises.

The exact prices we show you on the proposal — $2,500 Starter, $5,500 Growth, $8,500+ Dominance. Every tier includes the NJ HIC license footer, FAQ + LocalBusiness + Service schema, GBP integration, mobile + Core Web Vitals optimization, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. The work is built by us — Jake (strategy + SEO) and Lucas (design + dev). No subcontracting. No hidden agency markup.

All prices on the proposal
90-day money-back guarantee
Built by Jake + Lucas, no subs
Payment plans available
The Short Version

Jake & Lucas Marketing publishes its pricing openly because the typical Bergen County contractor or local business doesn't deserve a "call for quote" runaround. Three tiers — Starter $2,500 (single-service focused, ~2-3 weeks), Growth $5,500 (multi-service, full local SEO, schema stack, ~3-5 weeks — where most contractors land), Dominance $8,500+ (custom multi-service stack with portfolio, financing widget, after-hours dispatch, monthly SEO retainer, ~5-8 weeks). Every tier includes the NJ HIC license footer, FAQ + LocalBusiness + Service JSON-LD schema, GBP integration, mobile + Core Web Vitals optimization, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Payment plans: 50/50 (Starter, Growth), 40/30/30 (Dominance). Zero competitors in Bergen County match this transparency.

The Three Tiers

Pick Your Tier. We Build It. You Launch.

Most Bergen County contractors land on Growth. Premium markets (Tenafly, Closter, Ridgewood, Mahwah, Alpine-adjacent) often go Dominance. Single-service trades sometimes start Starter and upgrade later.

Starter
$2,500
one-time
Single-service focused trade site
~2-3 weeks
  • 5-7 pages (home, about, single-service, contact, FAQ, testimonials, areas served)
  • Conversion-tuned hero with phone + form CTA
  • Mobile-first responsive build
  • Core Web Vitals optimization
  • Basic on-page SEO + meta tags
  • Google Business Profile linkage + Maps embed
  • NJ HIC license number + insurance display footer
  • FAQ + LocalBusiness + Service JSON-LD schema
  • 90-day money-back guarantee (in writing)
  • Email + phone support during build
Ideal for

Single-trade contractors (HVAC-only, plumber-only, etc.) or new businesses launching their first real website.

MOST POPULAR
Growth
$5,500
one-time
Multi-service with full local SEO + schema stack
~3-5 weeks
  • 10-15 pages (multi-service architecture, project gallery, before/after, financing, blog setup)
  • Everything in Starter
  • Multi-service nav + dedicated service pages
  • Portfolio gallery with before/after
  • Financing partner widget (Wisetack, GreenSky, Affirm, etc.)
  • Reviews automation workflow (target 25+ Google reviews in 90 days)
  • Full LocalBusiness + Service + FAQ JSON-LD stack
  • GBP optimization (services + products fields, weekly posts, Q&A)
  • Trade-specific lead routing (after-hours, residential vs commercial)
  • Bilingual Spanish/English option (for Hackensack/Paramus/Lodi)
  • 2 rounds of design revision
Ideal for

Most Bergen County contractors and small businesses — where you'll land if you serve 3+ services or want a real portfolio gallery.

Dominance
$8,500+
starting price
Custom build with monthly SEO retainer
~5-8 weeks
  • Everything in Growth
  • Custom design (no template)
  • Original photography (we shoot your business + job sites)
  • Residential + commercial path split (separate site sections)
  • After-hours lead routing + on-call dispatch integration
  • Multi-location architecture (if applicable)
  • NARI / NAHB / EPA RRP + manufacturer credential stack
  • Monthly SEO retainer (corridor-wide town-cluster expansion)
  • Original monthly content (1 long-form post + 4 GBP posts)
  • Quarterly schema graph + content cluster expansion
  • Priority support + same-day fixes
  • HIPAA-aware build (for medical practice clients) — add-on
  • Custom integrations (ServiceTitan, Housecall Pro, Jotform HIPAA, etc.)
Ideal for

Established contractors scaling up, premium-market businesses (Tenafly/Closter/Ridgewood/Mahwah), and multi-vertical operators (Hackensack tri-vertical, Paramus dual-market).

Optional Monthly SEO Retainer

After Launch — Keep Growing or Walk Away

No annual contract required. Month-to-month. Most Dominance clients keep the retainer because organic + AI Overview citations compound monthly. Some don't — and that's fine. You own the site either way.

Maintain
$500/mo
Keep the lights on
  • Hosting + SSL + uptime monitoring
  • GBP weekly post
  • Minor content updates (5/mo)
  • Schema graph maintenance
  • Email support
Grow
$1,500/mo
Active growth
  • Everything in Maintain
  • 1 long-form blog post / month (1,500+ words, AI-search-optimized)
  • GBP services + products + Q&A expansion
  • Review collection campaign
  • Monthly Core Web Vitals + schema audit
  • Quarterly competitor SERP review
Dominate
$3,500/mo
Corridor-wide compounding
  • Everything in Grow
  • 4 long-form posts / month (AI-Overview targeted)
  • Town-cluster expansion (new town page + interlink graph monthly)
  • Full backlink + citation campaign
  • Original photography refresh quarterly
  • Schema + content priority response (same-day)
  • Monthly strategy call with Jake

What's Included in EVERY Tier

The baseline below ships with Starter — Growth and Dominance just add more depth.

90-Day Money-Back Guarantee

If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. In writing on the engagement letter.

NJ HIC License Footer

HIC number + NJ trade Master License + insurance + bonding info + NARI/NAHB/EPA RRP + manufacturer Authorized Dealer logos + BBB rating in the footer.

JSON-LD Schema Stack

LocalBusiness + Service + FAQPage + BreadcrumbList schemas on every page. Organization-level @graph linked. This is what AI engines parse to cite you.

GBP Integration + Maps Embed

Google Business Profile linked, services + products fields filled, Maps embed on contact page. Q&A seeded if requested.

Core Web Vitals Optimized

Astro static build deployed to Cloudflare edge — LCP under 2s, CLS near 0, FID instant. Faster than every WordPress competitor on the SERP.

Mobile-First Responsive

60-70% of contractor traffic is mobile. Every page is designed mobile-first, tested across iOS Safari, Chrome Android, and the major tablets.

What's Not Included

Honest About What You'll Need Elsewhere

No agency does everything. Here's what's outside our scope — we'll point you to people who do it well.

Google Ads / PPC management

We focus on organic + AI Overview visibility because that's compounding. PPC management is a separate specialty — we refer to Bergen PPC specialists.

Social media content creation (Instagram/TikTok/Facebook)

GBP yes, paid social and content creation no. We refer to local social-media-only shops.

Logo / branding design from scratch

We polish existing brand assets. For full ground-up brand design, we refer to a Bergen brand studio.

Professional video production

We can integrate video and shoot still photography (Dominance tier). Cinematic video production we refer.

Print design / direct mail / yard signs

Digital-only. For print collateral, we refer to print specialists.

CRM software / dispatch software

We integrate with ServiceTitan, Housecall Pro, Jobber, and similar. Selecting + configuring the CRM itself is on you (or your CRM consultant).

Straight from Lucas

What does it cost?

It depends on your competition and what you charge for your service. We give you the exact number on the call, after we've seen your market.

Pricing FAQ

The Questions Bergen County Owners Actually Ask

Answers are FAQ schema-marked so they appear in Google AI Overviews and Perplexity citations.

Is this really the full price — no hidden fees?
Yes. The published $2,500 / $5,500 / $8,500+ ladder is the actual build price you'll see on your proposal — not a teaser. The only things layered on top are (1) optional add-ons you specifically request (extra languages, extra integrations, original photography upgrades), and (2) the optional monthly SEO retainer if you want ongoing growth work after launch. Both are itemized openly. Zero markup on hosting, domain, or SSL — those are pass-through. Most agencies bury 30-50% markup in their build fee; we don't.
How is this priced lower than the typical Bergen County agency?
Two reasons. (1) We're a 2-person AI-powered agency — Jake handles strategy + SEO + GBP, Lucas handles design + build + schema. No project managers, no account executives, no junior subcontractors. (2) We use AI tools (Claude, Cursor, GPT) to accelerate copywriting, research, schema generation, and the boilerplate work that consumes 60-70% of agency hours. The human attention goes to the part that actually matters: positioning, design, and the AI-visibility optimization. Result: faster build + lower price + tighter quality.
What happens after launch — do I have to pay you forever?
No. The build prices are one-time. After launch you own the site, the code, the content, and the credentials. The OPTIONAL monthly SEO retainer covers ongoing growth work (GBP weekly posts, monthly content, review velocity, schema graph expansion, AI-Overview optimization) for clients who want to keep moving. Most Dominance-tier clients keep the retainer because organic + AI Overviews compound month over month. But it's optional, month-to-month, and you can pause or cancel anytime. Hosting on Cloudflare runs ~$10-$30/month at the platform layer — that's it.
Why are some web design agencies charging $20K-$60K for what looks like the same thing?
They're not always wrong — large agencies have real overhead (offices, account teams, sales reps, designers, developers, project managers) that justifies higher prices when you genuinely need that team. We don't have that overhead, so we don't charge for it. For a Bergen County contractor, a $20K-$60K spend usually buys you a more politically-correct invoice — not a meaningfully better site. The work is the same. The AI-visibility schema stack, the GBP optimization, the local SEO architecture, the contractor-trade-specific conversion tuning — that's all in our $2,500-$8,500+ ladder. You're paying for outcomes, not overhead.
Do you do payment plans?
Yes. Starter and Growth tiers offer 50/50 split (50% to kick off, 50% on launch). Dominance offers 40/30/30 split (40% to kick off, 30% at design approval, 30% on launch). The monthly retainer is month-to-month, no annual contract required. We can also accept ACH transfer (preferred — zero fees), credit card (Stripe, 3% fee passed through), or check.
What's your refund / guarantee policy?
Two layers. (1) Build satisfaction: if at design approval you decide we're not the right fit, we refund the second payment milestone and you walk away with the work to date. (2) The written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Both are documented in the engagement letter. Zero competitors in Bergen County offer either.
Do you build on WordPress, Wix, Squarespace, Webflow, or custom?
Mostly custom on Astro (server-rendered static site) for speed, schema control, and Core Web Vitals dominance, deployed to Cloudflare. We can also build on Next.js for projects that need heavier interactive UI or auth-gated client portals. We don't build on Wix, Squarespace, WordPress, or page-builder platforms — those carry too much performance and schema overhead for an AI-visibility-first build. If you're moving FROM WordPress/Wix, we handle the full content migration as part of the build (not an add-on).
What if my project needs something not on this list?
Tell us — we'll quote it openly. Custom integrations (ServiceTitan, Housecall Pro, Jobber, JotForm HIPAA, Stripe Connect, Booqable, etc.), e-commerce with 100+ SKUs, multilingual (Spanish, Korean), HIPAA-aware medical practice builds, multi-location franchise architecture, Live Chat / chatbot integration, white-label client portals — all of these we've done and will quote you openly. Same pricing transparency rules apply.
90-DAY MONEY-BACK · YOU KEEP THE SITE

Pick a Tier. Let's Build.

Free 30-minute strategy call. We'll talk through which tier makes sense, what your competitors are doing, and exactly what your site needs to win. No pitch, no contract pressure.

Built by Jake Borenius & Lucas Hofmeister · Emerson, NJ 07630

Try it, free

More calls. More jobs. More money. That’s the whole job.

And it’s in writing: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Play with one of these first.

1. What does your business make a year?

2. How many customers find you online?

Moving to AI answers

$125,000

a year of your business comes through searches that are moving to AI.

If AI doesn’t name you, that goes to whoever it does name.

Make sure AI names you. Free demo

Rough math: your revenue × the share found online × 25%. The 25% is Gartner, February 2024: search engine volume predicted to drop 25% by 2026 as people switch to AI chatbots. A forecast, not a promise.

Then: Google showed 10 links

Be anywhere on page one and you still got calls.

Now: AI gives one answer

A few names. If yours isn’t one, the call goes to them. We make sure it is.

Open this tool on its own page