The Jake & Lucas Newsletter
Practical marketing tips for contractors and local businesses — the same playbook we use to get our clients found on Google and in AI search, delivered straight to your inbox.
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How ChatGPT, Google AI, and the new search landscape decide which businesses get recommended.
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More calls. More jobs. More money. That’s the whole job.
And it’s in writing: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Play with one of these first.
1. What does your business make a year?
2. How many customers find you online?
Moving to AI answers
$125,000
a year of your business comes through searches that are moving to AI.
If AI doesn’t name you, that goes to whoever it does name.
Make sure AI names you. Free demoRough math: your revenue × the share found online × 25%. The 25% is Gartner, February 2024: search engine volume predicted to drop 25% by 2026 as people switch to AI chatbots. A forecast, not a promise.
Then: Google showed 10 links
Be anywhere on page one and you still got calls.
Now: AI gives one answer
A few names. If yours isn’t one, the call goes to them. We make sure it is.