Real Bergen Contractors. Real Numbers. No Vanity Metrics.
Two deep, honest case studies > fifty anonymous logos. Calls tracked with CallRail. Revenue attested by clients. Screenshots are real. We publish slowly because we'd rather show 2 verifiable wins than 50 unverifiable claims.
TL;DR
We publish 2 verified case studies for Bergen-area contractors — a tree service (40+ Google-sourced jobs) and a local concrete contractor (17 leads / 8 closed jobs in 30 days). Both link to real clients with real screenshots. Every metric is tracked via CallRail or client-attested invoiced revenue. New case studies roll out as our current retainer clients cross 6- and 12-month milestones.
The Published Case Studies
Click through to the full case study for the month-by-month sequence, screenshots, and client quote.
Tree Service · Budget Property Maintenance
40+ Jobs From Google for a Local Tree Service Company
SEO + Google Business Profile optimization generating 40+ qualified, Google-sourced jobs over a multi-month engagement. Includes month-by-month sequence + GBP screenshots + client quote.
Concrete Contractor · Local Market
17 Leads / 8 Closed Jobs from Google in 30 Days
Local SEO + Google Business Profile work that produced 17 qualified Google leads in the first 30 days, converted to 8 invoiced jobs. Includes CallRail logs + GBP insights + client-attested revenue figure.
Why Our Case Studies Look Different Than Most Agencies'
Most agency case studies are designed for the agency. Ours are designed for the contractor reading them.
Revenue, not impressions
We don't pad case studies with page-view spikes or 'ranking improvements.' Every metric ties to calls, leads, or invoiced revenue.
Real client, real town
Both case studies link to the actual business by name. Bergen contractors verify with one Google search.
Methodology disclosed
Month 1 / 30 / 60 / 90 sequence is published. You see what we did first, what compounded, and what we adjusted at each milestone.
Backed by 90-day money-back guarantee
If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Case studies are the rule, not the exception.
What We Measure
Three numbers that actually matter to a contractor business. Everything else is decoration.
Calls Received
Tracked via CallRail with separate numbers per channel — Google organic, Google Business Profile, paid ads, AI-search citations. We know which channel is producing.
Leads Captured
Form fills + chat conversations + click-to-call tap events, all funneled into one CRM. Source-tagged so you can see what produced the lead — not just the volume.
Revenue Closed
Client-attested invoiced revenue tied to attribution-tagged leads. The metric that lets you calculate marketing ROI honestly — not based on agency-friendly proxies.
The Pricing Tier That Produced These Results
Both case studies ran on Growth tier. Month-to-month. Cancel any month. No long-term contracts.
Starter
Single-trade contractor, 1-2 Bergen towns, GBP basics + on-page + top-20 citations.
Growth
Established contractor, 5-10 Bergen towns, full local SEO + AI-search visibility + LSA management. Both case studies ran here.
Custom
Multi-trade or multi-location, full retainer + paid media. Best for $5M+ contractors.
Related Pages
Explore the services that produced these results.
Straight from Lucas
How long until I see results?
If you already have a website with some history on Google, replacing it with ours on the same URLs moves fast; leads often within the first couple of weeks, call it 30 days to be safe. If you have no online presence at all, expect two to three months before consistent leads, because Google needs time to be confident in you.
Case Studies — FAQ
Honest answers about how we publish (and why we publish slowly).
How many case studies have you published?
Two — and they're real. A Bergen-area tree service that generated 40+ Google-sourced jobs from SEO + Google Business Profile work, and a local concrete contractor that closed 8 jobs from 17 Google leads in their first 30 days with us. We're a 2-person agency (Jake + Lucas) that's still building its portfolio in public. We'd rather publish 2 deep, honest case studies than 50 anonymous logos with no numbers. Both case study pages link to the actual client + show actual screenshots.
What metrics do you actually track in a case study?
Only the ones that pay your bills. (1) Calls received — measured via CallRail with separate tracking numbers for organic / GBP / paid. (2) Leads captured — form fills, chat conversations, click-to-call tap events, all funneled into one CRM dashboard. (3) Revenue closed — client-attested invoiced revenue tied to those specific leads. We do NOT pad case studies with impressions, page-view spikes, or 'Google ranking improvements' that don't translate to phone calls. If a case study lists a metric, that metric showed up in the client's bank account.
Why don't you have more case studies if you've served 112+ businesses?
Because most of those 112+ businesses were earlier projects (one-off website builds, social media work in the high school / first-2-years phase) where we didn't have CallRail / proper attribution / SEO retainer agreements in place. The case studies we publish here are from our current operating model — multi-month SEO + GBP + paid + web retainers with full attribution stacks. We'd rather grow the case-study count slowly from real verified work than rush to publish soft anecdotes. Expect new case studies to roll out as current Bergen contractor clients cross the 6-month and 12-month milestones.
Can I talk to one of your case study clients as a reference?
Yes — with the client's permission. We don't publish reference contact info on the public website because it would burn the client with random cold callers. Once you've done an initial call with us and signed an NDA, we'll set up a direct intro to the most relevant case study client for your trade + market. Bergen County contractors are happy to talk to other Bergen contractors about working with us.
Do you cherry-pick case studies — what about clients that didn't work out?
Fair question, asked directly. Our written guarantee is the structural answer: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. That means clients can't fail silently and disappear from our portfolio; they either succeed under guarantee or get their money back. We've never had a contractor SEO client churn in the first 90 days under the current retainer model. The 2 published case studies are representative of the work, not exceptions. If you want references on the harder cases, ask in the discovery call.
What does a case study tell me that the homepage / pricing page does not?
Three things. (1) The actual sequence of work in months 1-3-6 — what we did first, what we changed at 30 days, what compounded by 90. (2) The actual screenshots — Google Search Console graphs, GBP insights, CallRail logs, CRM dashboards. Not stock charts. (3) The actual client quote — verbatim, with their name and town. Reading a case study is the closest thing to 'shadowing' our work without paying for a discovery call. That's why we recommend reading one before booking time with us.
I'm in a trade you haven't published a case study for — does that matter?
No. The Bergen contractor SEO playbook (town-specific landing pages → GBP completeness → 25+ reviews in 90 days → trade-specific service tree → AI-search visibility) works the same for tree care, concrete, HVAC, plumbing, roofing, remodeling, electrical, painting, landscaping, and generators. The case studies illustrate the methodology — your trade-specific execution is what we tailor in onboarding. The trade-specific service pages (/contractor-seo/hvac-seo-services, /plumbing-seo-services, /roofing-seo-services, /local-seo-for-contractors) show the trade-specific architecture for each.
How fast can I expect results similar to these case studies?
Same timeline as the rest of our contractor work. GBP and Local Service Ads generate first leads within 1-4 weeks. Local SEO compounding (Map Pack ranking, organic local ranking) shows in Search Console at days 30-60 and matters most by day 90. AI-search citations (ChatGPT, Perplexity, Google AI Overviews) appear at 30-60 days with proper schema. The concrete contractor case study at 17 leads / 8 jobs in 30 days is on the faster end (small-town market, less competition); the tree service case study compounded over 6+ months. Your timeline depends on town competitiveness — we'll give you a realistic 30/60/90 day forecast in the discovery call.