Case study facts
- Client
- Budget Property Maintenance
- Industry
- Tree service and landscaping
- Location
- Northern New Jersey
- Dates
- Results cover: 6 months
- Method
- Google Business Profile optimization
- Local SEO implementation
- Website optimization and calls to action
- Review generation and management
Results and where each number comes from
| Metric | Result | Source |
|---|---|---|
| Jobs from Google search and local listings | 40+ | Not yet published |
| Clicks from search results | 579 | Not yet published |
Client Overview
Company
Budget Property Maintenance
Industry
Tree Service & Landscaping
Location
Northern New Jersey
Challenge
Low online visibility and inconsistent lead generation
Key Metrics
40+
Jobs Generated in 6 Months
579
Clicks from Search Results
4.8★
Average Review Rating
Project Timeline
Duration
6 Months
Start Date
January 2024
Completion Date
June 2024
Status
Ongoing Success
The Challenge
Budget Property Maintenance was a well-established tree service company with excellent work quality and satisfied customers. However, they were struggling to generate consistent leads online.
Low Online Visibility
They weren't appearing in Google search results for local tree service keywords, missing out on high-intent customers actively searching for their services.
Incomplete Google Business Profile
Their Google Business Profile was outdated with minimal photos, incomplete service descriptions, and few customer reviews.
Inconsistent Lead Generation
Most of their business came from word-of-mouth and referrals, making it difficult to scale and plan for growth.
Our Strategy
We implemented a comprehensive digital marketing strategy focused on local SEO and Google Business Profile optimization to increase their online visibility and generate qualified leads.
Google Business Profile Optimization
We completely optimized their Google Business Profile with high-quality photos, detailed service descriptions, and regular posts. This increased their visibility in local search results and Google Maps, resulting in 113K impressions.
Local SEO Implementation
We implemented comprehensive local SEO strategies including location-specific keyword optimization, local citations, and schema markup to improve their ranking in local search results for tree service keywords.
Website Optimization & CTAs
We optimized their website for conversions with clear call-to-action buttons, easy contact forms, and click-to-call functionality. This drove 579 clicks from search results to their business.
Review Generation & Management
We developed a systematic approach to encourage satisfied customers to leave reviews, building trust and social proof. This helped them achieve a 4.8★ rating and increase credibility.
Results Achieved
Within 6 months of implementing our strategy, Budget Property Maintenance saw dramatic improvements in their online presence and lead generation.
40+
Jobs Generated
The client generated over 40 qualified jobs directly from Google search and local listings, resulting in significant revenue growth and improved business stability.
579
Clicks from Search
The optimized website and Google Business Profile drove 579 clicks from search results, with high-intent customers actively seeking tree service solutions.
4.8★
Review Rating
Customer reviews increased from 8 to 47, with an average rating of 4.8 stars, significantly improving their credibility and conversion rate.
113K
Search Impressions
Their Google Business Profile and website generated 113,000+ search impressions, dramatically increasing brand visibility and awareness in their local market.
Keyword Insights
Here are the top-performing keywords that drove qualified traffic and leads to their business.
| Keyword | Search Volume | Ranking Position | Monthly Leads |
|---|---|---|---|
| Tree removal near me | 1,200 | 1st | 12-15 |
| Tree trimming New Jersey | 850 | 2nd | 8-10 |
| Emergency tree service | 620 | 1st | 6-8 |
| Stump removal near me | 480 | 3rd | 4-6 |
| Tree pruning services | 390 | 1st | 3-5 |
"Jake and Lucas transformed our business. We went from struggling to find consistent work to being booked out weeks in advance. Their marketing strategy is exactly what we needed to scale our tree service company."
Mike Johnson
Owner, Budget Property Maintenance
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