One Team. One Strategy. Every Channel Covered.
Stop juggling five vendors who don't talk to each other. We handle website, SEO, Google Business Profile, Google Ads, Local Service Ads, content, and reviews — all working together as one system. Bergen-based, contractor-focused, founder-led. 90-day money-back guarantee in writing.
TL;DR
Bergen County full-service digital marketing run as one system, not six vendors. 6 tracks (website, SEO, GBP, paid ads, content, reviews) on a single CallRail dashboard with monthly attribution reports. 3 retainer tiers, published below. Month-to-month. Founder-led by Jake + Lucas in Emerson NJ 07630. 90-day money-back guarantee in writing.
Scattered Marketing Is Costing You Money
Most Bergen contractors waste thousands on disconnected marketing — a website that doesn't rank, ads that don't convert, social that nobody sees. Five vendors, five invoices, zero coordination.
Fragmented (Most Bergen Contractors)
- ✕Website guy doesn't talk to the SEO guy
- ✕Spending on Google Ads with no idea what's working
- ✕Inconsistent brand across GBP / site / ads / socials
- ✕No single dashboard showing what produced the lead
- ✕Five invoices, five logins, zero coordination
Jake & Lucas Full-Service
- One team running website + SEO + GBP + ads + content + reviews
- CallRail with per-channel attribution — every lead source-tagged
- Consistent brand and messaging across every touchpoint
- One monthly report — calls, leads, revenue, ROAS, source-attributed
- One point of contact — Jake or Lucas, personally
The 6 Tracks We Run as One System
Each track is powerful alone. Together they compound — paid carries lead volume while organic compounds, content fuels both, GBP feeds the Map Pack.
How the 6 Tracks Reinforce Each Other
The compounding sequence we run on every full-service engagement.
We build (or rebuild) the website engineered for 5-9% conversion with sub-2s page-speed and SSR schema for AI crawlers.
We launch Google Ads + Local Service Ads for immediate paid leads while organic compounds. Buys you the runway.
We optimize GBP and trigger the review workflow targeting 25+ Google reviews in 90 days and Map Pack ranking by day 60.
We build out town-specific landing pages + trade-specific service trees so organic search starts ranking on long-tail "best [trade] in [town] NJ" by day 30-90.
We monitor AI-search citations (ChatGPT, Perplexity, AI Overviews) and adjust schema + content until you hit the 90-day money-back guarantee.
We report monthly with calls, leads, revenue, source-attributed so you see exactly which channel produced what. No vanity metrics.
The Monthly Report You'll Actually Read
One page, plain English, no jargon. The numbers that actually matter to a contractor business.
Source-tagged via CallRail (organic / GBP / paid / AI-search)
Form fills + chat + click-to-call, CRM-piped
Computed per channel. ROAS, not impressions.
ChatGPT / Perplexity / Google AI Overviews tracked
Published Retainer Pricing
Three published tiers. Month-to-month. Cancel any month. Website build is separate ($2,500-$8,500+).
Starter
Single-trade contractor, 1-2 Bergen towns. SEO + GBP + basic Google Ads management. Best for early-stage contractor businesses or seasonal trades.
Growth
Established contractor, 5-10 Bergen towns. Full SEO + GBP + content + paid + reviews stack. Most Bergen contractors land here.
Custom
Multi-trade or multi-location with significant paid media. $5K+/mo ad spend managed inside the retainer. Best for $5M+ contractors.
Related Pages
Drill into the specific disciplines that make up full-service.
Digital Marketing — FAQ
The questions Bergen contractors ask before signing a retainer.
What does "full-service digital marketing" actually include?
Six tracks operated as one system, not six bills from six vendors: (1) website (build + ongoing CRO + tracking infrastructure), (2) SEO (local + trade-specific + AI-search visibility), (3) Google Business Profile management (weekly posts, 25+ reviews in 90 days, NJ HIC field, Q&A), (4) paid media (Google Ads + Local Service Ads + Meta retargeting), (5) content (FAQ pages, town-specific landing pages, insurance-claim guides for roofers, seasonal content for HVAC), (6) reviews + reputation (review-collection workflow + 24-hour response). One CallRail dashboard, one monthly report, one point of contact (Jake or Lucas).
How much does full-service digital marketing cost in Bergen County?
Three published tiers. (1) Starter $1,500/mo — single-trade contractor, 1-2 Bergen towns, SEO + GBP + basic Google Ads management. (2) Growth $3,500/mo — established contractor, 5-10 Bergen towns, full SEO + paid + content + reviews stack. (3) Custom $5,500+/mo — multi-trade or multi-location with significant paid media budget ($5K+/mo ad spend managed). One-time website build is separate ($2,500-$8,500+). Month-to-month. Cancel any month. No long-term contracts. Most Bergen contractors land on Growth.
Do I need every service, or can I start with just one?
Most Bergen contractors start with the Growth tier (SEO + GBP + content + paid combined) because the channels reinforce each other — paid ads buy time while SEO compounds, content fuels both, GBP feeds the Map Pack which feeds organic clicks. But if you only have budget for one piece, we'll be honest about which one will move the needle fastest for your trade + town + competition level. We don't upsell; we recommend the smallest engagement that hits your goal.
How fast will I see results from a full-service engagement?
Mixed-channel timeline. Google Ads + Local Service Ads: 1-4 weeks (immediate paid leads). GBP + reviews: 30-60 days for Map Pack ranking movement. Organic SEO: 30-90 days for first-page rankings on lower-competition keywords, 90-180 days for the harder ones. AI-search citations (ChatGPT / Perplexity / Google AI Overviews): 30-60 days with proper schema. Full ROI cycle: 90-180 days. The advantage of full-service vs single-channel is paid carries the lead volume while organic compounds — you don't have a 6-month dead zone waiting for SEO to kick in.
Will I work directly with Jake and Lucas, or get an account manager?
Direct. We're a 2-person founder-led agency by design. When you call (551) 500-1841, Lucas picks up. When you email, Jake or Lucas responds — usually within an hour during business hours. No account managers, no junior-staff handoffs, no subcontractors. This is the trade-off of working with us: we can't take 50 clients (we cap intake per quarter), but the ones we take get founder-level attention.
What's the 90-day money-back guarantee?
In writing: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. We're the only Bergen agency publishing this guarantee. The reason we can offer it: server-side rendered FAQ + LocalBusiness + Service + Breadcrumb schemas (most agencies inject via JavaScript, which AI crawlers don't execute), answer-first content blocks, Bing Webmaster Tools registration (ChatGPT Search uses Bing's index), and town-specific landing pages that match AI-extractable query patterns.
How do you actually measure ROI — what reports do I get?
Monthly report (1 page, plain English, no jargon) covering: (1) calls received via CallRail with source attribution (organic / GBP / paid / AI-search), (2) leads captured from form fills + chat + click-to-call, source-tagged in CRM, (3) Google Search Console rankings movement on tracked keywords, (4) GBP insights (calls, direction requests, photo views, post engagement), (5) Google Ads + LSA performance (cost per lead, cost per acquisition, ROAS), (6) any AI-search citations detected. Plus a 30-minute review call monthly if you want it. We don't pad reports with vanity metrics like 'impressions' or 'reach.'
Why Jake & Lucas vs a bigger Bergen marketing agency?
Three reasons. (1) Founder-led work — Jake + Lucas do all the strategy and quality control themselves. At larger agencies, you get a junior account manager + a templated playbook. (2) AI-search visibility as a published differentiator — the 90-day money-back guarantee in writing, server-side schemas, Bing-aware tracking. Most Bergen agencies haven't updated their playbook for AI search yet. (3) Honest published pricing — 3 tiers on the site, no 'request a quote' shell game. You know what it costs before the discovery call. Trade-off: we're young (early-20s founders) and our portfolio is growing in public. If that matters to you, we're probably not your guys. If results matter more, we are.
About Jake & Lucas Marketing
Jake & Lucas Marketing is an AI-powered web design and SEO agency founded in 2023 in Emerson, NJ 07630 — central Bergen County's Pascack Valley corridor. Co-founded by Jake Borenius (marketing strategy, SEO, paid media) and Lucas Hofmeister (AI development, schema engineering, performance), the agency serves residential home-service contractors and local businesses — HVAC, plumbing, roofing, remodeling, electrical, landscaping, generators, siding — across all 70 Bergen County municipalities and nationwide remote. Distinguished by month-to-month contracts and a written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. 112+ businesses served since 2023. 5.0-star Google rating. On this page: our Bergen County full-service digital marketing — six tracks (website + SEO + GBP + Google Ads + content + reviews) run as one system on a single CallRail attribution dashboard, founder-led and month-to-month.