The Free AI Visibility Audit for Your Business
Give me your business name and town. I’ll run it through ChatGPT, Perplexity and Google’s AI myself and send you the real screenshots. Done by hand, so give me a day.
Request Your Free AI Visibility Audit
Fill this out and we will run the audit and send your results — no strings attached.
The Jake & Lucas Free AI Visibility Audit is a manual 30-45 minute analysis of your website, delivered as a 1-page PDF report plus a 30-minute walkthrough call within 2 business days of form submission. We run three tests on your current site: (1) Google PageSpeed Insights for Core Web Vitals mobile score, (2) Google Rich Results Test for LocalBusiness + Service + FAQPage JSON-LD schema completeness, and (3) direct ChatGPT and Perplexity queries asking "best [your trade] in [your town] NJ" to verify whether your business is currently being cited by AI engines. We compile the results with screenshots, identify the specific gaps your closest 3 competitors have exploited, and deliver a prioritized 5-7 item action list with effort estimates. The audit is genuinely standalone — you can take the report to your current agency, your in-house developer, or any other freelancer and act on it. No upsell pressure, no spam follow-up, no required commitment.
What You Actually Get
Itemized. The audit is a real product with specific deliverables — not a 30-minute "sales call disguised as audit."
Core Web Vitals Score + Screenshot
Your Google PageSpeed Insights mobile + desktop scores with annotated screenshots. We highlight the specific LCP, CLS, and INP issues hurting your ranking — not just the headline number.
JSON-LD Schema Audit
Google Rich Results Test screenshots showing exactly which schema types your site emits, which are broken, and which are missing (LocalBusiness, Service, FAQPage, BreadcrumbList, Organization). Plain-English explanations of what each missing piece costs you in AI visibility.
AI Overview Citation Testing
We directly query ChatGPT and Perplexity for your top 3 services in your town (e.g., "best HVAC contractor in Hackensack NJ"). Screenshots of the actual responses. Are you cited? Who is? Why? This is the single most important diagnostic — and almost no other audit runs it.
GBP Optimization Gaps
Your Google Business Profile analyzed across 12 dimensions: services field completeness, products field, weekly post frequency, Q&A section status, photo quantity + recency, review velocity vs competitors, category accuracy, hours/holiday hours coverage, attributes, NAP consistency, GBP-to-website schema linkage, and Maps Pack ranking for your top services.
Top 3 Competitor Analysis
We identify the 3 local businesses ranking above you for your top services and analyze what they're doing better — schema, content depth, GBP optimization, review velocity, town-cluster expansion. Specific quotes and screenshots from their pages so you can see exactly what to beat.
5-7 Item Action List with Effort Estimates
Prioritized by ROI. Each item categorized as DIY-able / freelance-able / requires-agency. Effort estimate in hours. Expected impact (e.g., "expected +20% AI Overview citation rate within 60 days"). Take the list to anyone — us, your current agency, your in-house team. The list is yours.
Plus: A 30-Minute Walkthrough Call
Jake walks you through the report personally over Zoom or phone (your choice). 30 minutes. You can ask anything — about your site, your competitors, your trade-specific concerns, whether a $5,500 build is worth it for you, whether to DIY the fixes, whether to fire your current agency. Genuine consultation, no pitch.
The Three Tests Every Local Business Site Should Pass
We run these three free public tests on your site as the foundation of the audit. You can run them yourself in 10 minutes — but the audit explains what the scores actually mean and what to do about them.
Google PageSpeed Insights
If you fail: Site is being penalized in Google + Bing rankings. Most local business WordPress sites score 35-55. Astro/static sites score 95-100.
Google Rich Results Test
If you fail: You're invisible to AI Overviews — schema is what AI engines extract to cite your business.
Direct ChatGPT / Perplexity Query
If you fail: You're not in the consideration set. As of 2026, ~1 in 5 commercial-intent local searches starts on an AI engine.
Who This Audit Is For (And Isn't)
Honest about fit. If you're not a match, we'll tell you upfront and refer you to someone better positioned.
A Match If You Are...
- A local business in New Jersey or eastern Pennsylvania: contractors, med spas, law firms, dispensaries, resorts, staffing agencies, trade schools
- Generating $500K–$10M annual revenue and ready to invest in better digital marketing
- Currently dissatisfied with your website performance, lead flow, or AI search visibility
- Decisively-owned business — the owner can decide whether to act on the audit without waiting for committee approval
- Curious about whether AI search is actually a thing or whether you can ignore it for now
- Anywhere else in the US — the methodology is the same; we work remote nationwide
Not a Match If You Are...
- A new business without an existing website to audit (we can't audit what doesn't exist; we can quote a build directly)
- A national / multi-state operator with 50+ locations — needs an enterprise-tier engagement, not our boutique fit
- An e-commerce business with 500+ SKUs — different specialty (we refer to e-com agencies)
- Looking for a generic SEO checklist you can use across 200 sites — this audit is purpose-built per business
- A business in a market we don't know — if we can't deliver a useful audit, we'll say so upfront
- Looking for paid search (Google Ads, Bing Ads) optimization — different specialty
Straight from Lucas
Why we can put money behind this
If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Lucas explains why we can offer it, and why we turn down the businesses we don't think we can make money for.