Remodeling Websites That Book $80K Kitchens and $300K Whole-Home Projects
Portfolio-first websites built around how homeowners actually research a remodel — 6 weeks of Pinterest pinning, three contractor quote-shopping rounds, financing math at the kitchen table. Every site ships with real before-and-after galleries, project-type segmentation, financing visibility, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
Jake & Lucas builds remodeling websites that book high-ticket consultations — $80K kitchens, $40K baths, $300K whole-home renovations, custom basement finishes, and outdoor-living builds. Sites launch in 4–6 weeks, priced from $2,500 (Starter) to $8,500+ (Dominance). Every build includes real portfolio gallery integration, project-type-specific landing pages (kitchen / bath / whole-home / basement / addition / outdoor), financing partner integration, NARI / NAHB / EPA RRP credential display, GBP integration, and our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
The Remodeling Buyer Reality
Why portfolio quality + project segmentation beats clever copy every time.
The 4 Reasons Most Remodeling Sites Lose Six-Figure Projects
We've audited 112+ contractor sites. Remodeling has a unique failure pattern — high-ticket, high-consideration purchase, where the wrong portfolio decision costs you $80K kitchens.
Stock photos instead of real work
A homeowner deciding between three remodelers spends most of their time on the gallery. Stock photography is instantly identifiable — and instantly disqualifying. They scroll, they compare, they pick the contractor whose photos are clearly real. Stock photos kill conversion in remodeling more than in any other trade.
One "Services" page for every project type
Kitchen remodels, bathroom renovations, whole-home additions, basement finishing, outdoor living — all on one page. Each is a different keyword, different budget, different image expectation, different timeline. A homeowner googling "kitchen remodel Bergen County" wants a kitchen page, not a generic services dump.
Hidden or absent financing
80%+ of remodels over $25K involve financing. If your financing partners aren't visible above the fold on every project-type page, you're losing the homeowner who just got hit with a shock quote. Visible financing on remodel pages lifts consultation requests 30%+. Most remodeling sites bury this completely.
No "what to expect" content
Remodeling is scary. Homeowners are about to give a stranger $80K+ to tear apart their kitchen for 6 weeks. They want to know what to expect — selections process, timeline phases, change orders, draw schedule. Sites that walk through the process build trust before the call; sites that skip it lose to those that don't.
What We Build Into Every Remodeling Site
Eight production-grade systems built for the high-ticket, high-consideration remodeling buyer.
Real Before/After Galleries
High-resolution galleries of your actual completed projects, organized by project type and budget tier. We coordinate a portfolio shoot in the Dominance tier. Conversion-driver #1.
Project-Type Service Pages
Separate, deeply-built pages for kitchen, bathroom, whole-home, basement finishing, additions, and outdoor living. Each ranks for its own search and speaks to its own buyer.
Financing Above the Fold
GreenSky, Synchrony, Service Finance, Hearth, EnerBank integration with monthly-payment messaging on every project-type page. Removes the affordability objection on $25K+ projects.
Credential Footer
NJ HIC #, NARI Certified Remodeler, NAHB Certified Graduate Remodeler, EPA RRP lead-paint certification, insurance + bonding info, BBB rating. Trust signals matter most on high-ticket purchases.
Multi-Step Lead Qualification
Consultation request forms that ask the questions a good salesperson would — project type, budget range, timeline, scope. Pre-qualified leads, not tire-kickers.
"What to Expect" Process Content
Dedicated pages walking through selections, timeline phases, change orders, draw schedule, jobsite protocols. Builds trust before the call. The single highest-leverage content type most competitors skip.
East Hill / High-End Buyer Path
For Bergen County remodelers serving East Hill, Alpine, Saddle River, Cresskill, and other high-end markets — premium service tier, white-glove process, custom architectural consultations.
GBP + AI Schema Integration
Service schema with priceSpecification, LocalBusiness schema, FAQPage schema, GBP integration with project-photo posting cadence. AI engines see structured facts about every project type you handle.
Remodeling Website Pricing
Three tiers, posted openly. Most remodelers pick Growth. No mystery quotes.
Growth
Established remodelers $500K–$2M annual revenue
- Multi-project type build (kitchen + bath + basement + addition + outdoor)
- Full portfolio gallery integration
- Financing partner integration (GreenSky, Synchrony, etc.)
- NARI / NAHB / EPA RRP credential display
- "What to expect" process content
- Review-collection workflow (25+ reviews target)
- 90-day money-back guarantee
Dominance
Established design-build remodelers ready for premium-market dominance
- Full project-type pillars + East Hill / high-end buyer path
- Coordinated portfolio photography shoot included
- Custom architectural consultation booking flow
- Monthly SEO + content + GBP retainer
- AI Visibility Audit + monthly Citation Report
- Bergen County + Pascack Valley town coverage
- 90-day money-back guarantee
The Jake & Lucas Remodeling Domination System
Four phases. Every remodeler we build for gets the same proven sequence.
Remodeling SERP Audit
We pull the top 10 ranking pages for every keyword you should own — "kitchen remodel [town]," "bath renovation Bergen County," "basement finishing NJ." We find the gaps. No guesswork.
AI-Optimized Build
We design and build your site to win Google search, AI Overviews, and ChatGPT citations. Schema, answer-first copy, real photos. Engineered to be the answer.
Local + GBP Saturation
Bergen County + Pascack Valley GBP optimization w/ project-photo cadence. 50 citation directories. Review velocity targeting 25+ in 90 days.
Relentless Optimization
Weekly performance review. We push your numbers higher while competitors stand still. This is how we deliver the 90-day money-back guarantee.
Why Remodelers Choose Jake & Lucas
90-Day Written Guarantee
If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
Founder-Led
Jake and Lucas personally build every remodeling site. When you call, we pick up. No account managers, no offshored teams.
Based in Emerson, NJ
We know Bergen County and the Pascack Valley inside out. We know which towns have the East Hill kitchen-remodel buyer and which have the entry-level bath-only buyer.
Transparent Pricing
Three tiers published openly. No hidden fees. Most remodelers land on Growth at $5,500.
AI-First Stack
Every site built for AI engines first. Schema, answer-first paragraphs, AEO formatting. Google + AI Overviews + ChatGPT + Perplexity citation-ready.
No Long-Term Contracts
Month-to-month retainers. We earn your business every month. 98% of clients renew because we deliver.
Continue Exploring
Related contractor trades, remodeling-adjacent SEO services, and the Bergen County towns we cover.
Other Contractor Trades
Remodeling-Adjacent SEO
Towns We Serve
Straight from Lucas
Do you work with my industry?
Almost all of them. The only time we turn a business away is when our research says we can't make you money in your market. If the research says we can, we take you.
Remodeling Website FAQs
Real answers to the questions every remodeling contractor asks before hiring us.
Ready for a Remodeling Website That Books $80K Consultations?
Every kitchen-remodel inquiry your stock-photo site loses is a six-figure project your competitor books. Let's flip that. Free strategy session — Jake or Lucas picks up personally.
Or call us right now — Jake or Lucas will pick up personally.
Written by Lucas Hofmeister, Co-Founder & Lead Developer at Jake & Lucas Marketing.