The Dominance System — How We Build
Audit → Build → Wire → Grow. Four steps that take a Bergen County contractor or local business from invisible to AI-cited in 90 days. Same process every project. No "creative discovery sprints," no 6-month timelines, no design-by-committee. Jake handles strategy + SEO. Lucas handles design + dev. We start with your SERP and end with your phone ringing.
Jake & Lucas Marketing follows the same four-step Dominance System on every build — Audit, Build, Wire, Grow. Step 1 (Audit, free, 30 min before quoting): we map who ranks for your trade in your town, what schema they have, and what they leave on the table. Step 2 (Build, 2-8 weeks): Astro static site with FAQ + LocalBusiness + Service JSON-LD schema, NJ HIC + Master License footer, real local copy that names actual streets and landmarks. Step 3 (Wire, week of launch): GBP fully built out, Local Services Ads where applicable, review-collection workflow, Bing/IndexNow submission. Step 4 (Grow, optional monthly retainer): corridor-wide town-cluster expansion, original monthly content, review velocity. From kickoff to AI-cited in 90 days, backed by our written guarantee: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website. Total client time investment: 4-6 hours across the whole build. We handle the rest.
Audit → Build → Wire → Grow
Same process every project. Same accountability. No "discovery sprints" that bill for two months before you see anything.
Audit Your SERP
We map who ranks for your trade in your town, what schema they have, what they leave on the table.
- Pull the top 10 organic results for "[your trade] [your town] NJ" + 3-4 adjacent queries
- Audit each competitor: word count, schema, FAQ presence, real local content vs templated, AI Overview citations
- Identify the gaps you can own (specific streets, landmarks, demographics, fact-traps competitors get wrong)
- Map the Map Pack — who has GBP dominance, where the entry points are
- Verify your unique competitive geography (Pascack Valley vs Northern Valley, demographic clusters, commercial anchors)
- Send you a 1-page brief with the SERP picture + tier recommendation BEFORE you commit to anything
A 1-page SERP brief and a tier recommendation (Starter / Growth / Dominance) based on what your market actually needs — not the highest tier we can sell you.
Build a Locally-Grounded Site
Astro static rendering. Answer-first TL;DR for AI extraction. Schema stack. Real local copy.
- 1-hour kickoff call (discovery, brand voice, conversion goals, integrations needed)
- 30-minute content interview (your stories, your differentiators, your buyer's top objections)
- Build on Astro for Core Web Vitals dominance (LCP <2s, CLS ~0, FID instant), deployed to Cloudflare edge
- Answer-first TL;DR paragraph in the first viewport (AI engines extract verbatim)
- LocalBusiness + Service + FAQPage + BreadcrumbList JSON-LD schema on every page
- NJ HIC + Master License + insurance + bonding + NARI/NAHB/EPA RRP + manufacturer credentials in footer
- Real local copy that names your actual streets, landmarks, demographics, and corridor (not templated content)
- Original photography on Dominance tier (we shoot your business + job sites; Tenafly Tigers + Hillsdale 1870 depot + Closter Plaza + your real project addresses)
- 2-3 rounds of design + copy revision (1 hour each, on your schedule)
- HIPAA-aware build for medical practice clients (add-on)
- Bilingual Spanish/English for Hackensack/Paramus/Lodi markets
A launched, AI-optimized, conversion-tuned website on a custom domain with full schema coverage, mobile-first responsive design, and trust signals built in.
Wire GBP, LSA, Reviews, Schema
Google Business Profile fully built out. Reviews workflow. Schema graph. Bing/IndexNow submission.
- Google Business Profile fully populated — services + products + Q&A + weekly posts seeded for first 60 days
- Local Services Ads (LSA) setup where applicable for your trade
- Review collection campaign — target 25+ Google reviews in 90 days from existing happy customers (we set up the workflow)
- Schema graph linked across the site (Organization @id → LocalBusiness @id → Service @id) so AI engines parse the entity cleanly
- Bing Webmaster + IndexNow submission (ChatGPT Search uses Bing's index, not Google's)
- Google Search Console setup + sitemap submission + first 30-day indexation monitoring
- Initial backlink + citation outreach to local-business directories (Bergen County Bar, NJ NARI, NJ HIC database, manufacturer dealer locator, Chamber of Commerce, Yelp/Bing/Apple Maps)
- AI-platform verification — Direct queries to ChatGPT, Perplexity, Google AI Overviews testing your business name + top services
GBP optimized, 25+ reviews in progress, schema validated by Google's Rich Results Test, site indexed by Google + Bing, AI engines beginning to cite you.
Grow the Corridor (Optional Retainer)
Corridor-wide town-cluster expansion. Original content. Review velocity. AI Overview compounding.
- 3 retainer tiers: Maintain $500/mo, Grow $1,500/mo, Dominate $3,500/mo (no annual contract, month-to-month)
- GBP weekly posts every month (4 posts/month)
- Original monthly content (1 long-form post at Grow, 4 at Dominate — all AI-Overview targeted, 1,500+ words each)
- Town-cluster expansion (new town page + interlink graph monthly at Dominate tier — Pascack Valley, Northern Valley, or Bergen County-wide)
- Backlink + citation campaign (Dominate tier — ongoing local-business directory outreach)
- Quarterly Core Web Vitals + schema audit
- Quarterly competitor SERP review + repositioning recommendations
- Monthly strategy call with Jake (Dominate tier only)
- Priority support + same-day fixes (Dominate tier)
Compound growth — AI Overview citations spread to adjacent towns, GBP review velocity drives Map Pack dominance, monthly content keeps you fresh in the index, and the corridor-wide internal-link graph means every new town page benefits every existing page.
Week-By-Week — The Build You Actually Get
Sample timeline for a Growth-tier build ($5,500, ~3-5 weeks). Starter compresses these into 2-3 weeks; Dominance expands to 5-8 weeks with photography + custom integrations.
Free. We send you the brief + tier recommendation. You decide whether to proceed.
1-hour discovery + 30-minute content interview. We draft sitemap, copy outline, and design direction. You sign engagement letter, pay 50% (or 40% for Dominance).
You see the actual home page + 2-3 key service pages designed and copied. 1-hour review call. Round 1 revisions.
Revisions incorporated. Full site content drafted across all pages. Schema stack built. GBP audit begins. 1-hour review call. Round 2 revisions.
Final QA: Core Web Vitals tested, schema validated by Rich Results Test, mobile + tablet + desktop tested across browsers. GBP optimization in parallel. Final payment due.
Site deployed to Cloudflare. Google Search Console + Bing Webmaster + IndexNow submission. Schema validated live. Review-collection campaign begins.
We monitor AI Overview citations across ChatGPT, Perplexity, Google. Optional retainer kicks in for monthly content + GBP posts. By day 90 you're cited, and the 90-day money-back guarantee stands behind it.
What You Won't Experience Working With Us
The agency tactics that waste your time and money — and why we explicitly don't do them.
Our pricing is at /pricing in writing. $2,500 / $5,500 / $8,500+. You see the number before you commit a minute of your time.
Our discovery is 1 hour. Our content interview is 30 minutes. We extract everything we need and start building. Discovery is not a billable phase.
You. The owner. That's the decision-maker. 2-3 rounds of design + copy review with one decisive owner beats 14 rounds with a committee every time.
Most Bergen contractor sites should be live within 4-6 weeks of kickoff. If an agency quotes 6 months, ask which subcontractor is doing the work and how many other clients they have.
Our retainer is month-to-month. Pause anytime. Cancel anytime. Reactivate anytime. You don't pay for growth you didn't get.
You own everything. Code, content, photos, domain, credentials. We don't hold anything hostage. The engagement letter is sanitized + shared before you commit.
Hosting is pass-through. Cloudflare runs $0-$30/mo at the platform layer depending on your traffic. We don't mark it up. You can host it yourself if you want.
Our guarantee is written into the engagement letter: If your new website doesn't pay for itself in 90 days, you get every dollar back — and you keep the website.
Straight from Lucas
How long until I see results?
If you already have a website with some history on Google, replacing it with ours on the same URLs moves fast; leads often within the first couple of weeks, call it 30 days to be safe. If you have no online presence at all, expect two to three months before consistent leads, because Google needs time to be confident in you.
The Questions Bergen County Owners Actually Ask
Answers are FAQ schema-marked so they appear in Google AI Overviews and Perplexity citations.